NATUJA: Jurnal Ekonomi Syariah
Vol 3 No 1 (2023): (November 2023)

THE EFFECT OF SERVICE QUALITY ON CUSTOMERS' INTEREST IN SAVING AT BANK BSI (BANK SYARIAH INDONESIA)

Nur Falih Anwar (Universitas Islam Negeri (UIN) Sultan Maulana Hasanuddin Banten)
Indah Cahyani Kartika (Universitas Islam Negeri (UIN) Sultan Maulana Hasanuddin Banten)
Della Wati (Universitas Islam Negeri (UIN) Sultan Maulana Hasanuddin Banten)
Wahyu Hidayat (Universitas Islam Negeri (UIN) Sultan Maulana Hasanuddin Banten)
Henny Saraswati (Universitas Islam Negeri (UIN) Sultan Maulana Hasanuddin Banten)



Article Info

Publish Date
28 Dec 2023

Abstract

This research was conducted to evaluate the level of customer satisfaction and intention to save at Bank Syariah Indonesia (BSI). This study uses a quantitative survey method as its methodology. Up to 30 students from the Faculty of Islamic Economics and Business at UIN SMH BANTEN have responded to the survey. Statistical techniques for descriptive and inferential analysis were used to examine the data obtained. The purpose of this research is to understand how customers' interest in saving at Bank Syariah Indonesia (BSI) is influenced by service quality. The research findings show that customers' interest in saving at Bank Syariah Indonesia (BSI) is positively and significantly influenced by service quality. The relationship between customer interest in saving and the quality of services provided is moderate, which implies that the relationship is neither too strong nor too weak but nonetheless substantial. Customer interest in saving at Bank Syariah Indonesia (BSI) is influenced by other variables of 71.5% of these variables, while the remaining 28.5% comes from service quality variables.

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Journal Info

Abbrev

natuja

Publisher

Subject

Religion Economics, Econometrics & Finance

Description

NATUJA: Jurnal Ekonomi Syariah is a journal published by the Department of Sharia Economics, Faculty of Islamic Economics and Business, Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia. This journal is used to provide a forum for researchers, academics, and practitioners who have an ...