ANALISIS LINGKUNGAN BUDAYA, POLITIK, DAN HUKUM GLOBAL TERHADAP PEMASARAN GLOBAL

Suhairi Suhairi (Universitas Islam Negeri Sumatera Utara)
Putri Apriyani Rangkuti (Universitas Islam Negeri Sumatera Utara)
Suci Afria Sasty Siregar (Universitas Islam Negeri Sumatera Utara)
Padrie Payung Siregar (Universitas Islam Negeri Sumatera Utara)

Jurnal EK dan BI
Vol 6 No 2 (2023)

This research examines the analysis of the global cultural, political and legal environment on global marketing. This research uses descriptive qualitative research. The results of this research show that analysis of the global cultural, political and legal environment is very important in designing global marketing strategies. This environment has a direct impact on how companies market their products or services in the global market. Global marketing has a positive influence on the Indonesian economy in several aspects, including; open export markets, easy access to foreign capital, tight competition with products from other countries and others.