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All Journal Jurnal EK dan BI Journal of Creative Student Research
Suci Afria Sasty Siregar
Universitas Islam Negeri Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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ANALISIS LINGKUNGAN BUDAYA, POLITIK, DAN HUKUM GLOBAL TERHADAP PEMASARAN GLOBAL Suhairi Suhairi; Putri Apriyani Rangkuti; Suci Afria Sasty Siregar; Padrie Payung Siregar
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i2.1153

Abstract

This research examines the analysis of the global cultural, political and legal environment on global marketing. This research uses descriptive qualitative research. The results of this research show that analysis of the global cultural, political and legal environment is very important in designing global marketing strategies. This environment has a direct impact on how companies market their products or services in the global market. Global marketing has a positive influence on the Indonesian economy in several aspects, including; open export markets, easy access to foreign capital, tight competition with products from other countries and others.
Perancangan Strategi E-Business Untuk Mendukung Kemajuan Bisnis Kuliner Di Home Industri Juni Anggrainy; Lenita Selviana; Suci Afria Sasty Siregar; Nurbaiti Nurbaiti
Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (85.763 KB) | DOI: 10.55606/jcsrpolitama.v1i1.1041

Abstract

This study aims to determine the design of e-business strategies, especially in the culinary field in the Home Industry. Currently,many small and medium entrepreneurs use internet technology to increase their competitive advantage in selling culinary businesses. One popular strategy is the use of e-business, such as Facebook, WhatsApp, and Instagram to improve the performance of business operations. However,to implement an e-business strategy, sellers needa model that can attract customers so that they can generate profits. In this study the authors used a theoretical approach which only describes theories as a basis for thinking and literary methods in which this research method retrieves data from a collection of articles, journals and books from all forms of related sources. The author obtains results from research showing that E-Bussines Home Industry is able to generate promising profits and can compete and innovate to produce new products and have high selling value for the progress of Home Industry businesses, especially in the culinary field,now and in the future.
Co-Authors Juni Anggrainy Lenita Selviana Nurbaiti, Nurbaiti Padrie Payung Siregar Putri Apriyani Rangkuti