JURNAL SISTEM INFORMASI BISNIS
Vol 14, No 3 (2024): Volume 14 Nomor 3 Tahun 2024

Analisis Kepuasan Pengguna Gojek dengan Metode Kuantitatif Multimodel

Sasmi Hidayatul Yulianing Tyas (Program Studi Sistem Informasi, Universitas Telkom, Indonesia)
Qilbaaini Effendi Muftikhali (Program Studi Sistem Informasi, Universitas Telkom, Indonesia)



Article Info

Publish Date
07 Aug 2024

Abstract

Gojek is the first start-up company in Indonesia to have decacorn status based on CB-Insight's records. With Go-Jek's achievement status being the background factor for satisfaction with Go-Jek application users. This research aims to identify factors that influence Gojek customer satisfaction with application use. In this research, quantitative methods using the EUCS, TAM and Delone and McLean (Multi Model) models were used to identify the independent variables, while the dependent variable was customer satisfaction. The dependent variables in this research consist of Content, Accuracy, Format, ease of use, Timeliness, Perceived Usefulness, System Quality, Information Quality and Service Quality. Quantitative methods were used in this research, based on the calculation results of the GeSCA application. The R-squared value of the model proposed in this study is 0.6922. This means that the independent variables in the model can explain the customer satisfaction variable by 69.22% and the remaining 31.78% is explained by other independent variables that are not in the model. Based on the results of the analysis, it was found that 9 variables had an influence on the customer satisfaction variable, but there was 1 variable that had a significant influence (Service Quality). Conclusion  of this research show that the variables Content, Accuracy, Format, ease of use, Timeliness, Perceived Usefulness, System Quality, Information Quality and Service Quality have an influence on user satisfaction.

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Journal Info

Abbrev

jsinbis

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

JSINBIS merupakan jurnal ilmiah dalam bidang Sistem Informasi bisnis fokus pada Business Intelligence. Sistem informasi bisnis didefinisikan sebagai suatu sistem yang mengintegrasikan teknologi informasi, orang dan bisnis. SINBIS membawa fungsi bisnis bersama informasi untuk membangun saluran ...