Bussman Journal : Indonesian Journal of Business and Management
Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024

PENGARUH NILAI PELANGGAN, KEPUASAN, DAN KEPERCAYAAN TERHADAP LOYALITAS PENUMPANG MASKAPAI GARUDA INDONESIA DI BANDAR UDARA JALALUDDIN GORONTALO

Karundeng, Deby Rita (Unknown)
Suyanto, Mohamad Afan (Unknown)
Usu, Idrus (Unknown)
Rahman, Stephany (Unknown)

Article Info

Publish Date
25 Apr 2024

Abstract

This study aims to analyze the influence of customer value, satisfaction, and trust on the loyalty of passengers of Garuda Indonesia Airlines at Jalaluddin Gorontalo Airport. Using the accidental sampling method, data were obtained from 97 respondents. The analysis method employed was multiple linear regression. The results indicate that, partially, customer value, satisfaction, and trust have a positive and significant impact on passenger loyalty. Furthermore, these three factors collectively contribute significantly to passenger loyalty. These findings offer valuable insights for airline management to enhance customer experience and maintain their loyalty

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Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...