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Karundeng, Deby Rita
Universitas Gorontalo
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Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo Suyanto, Mohamad Afan; M, Muh Akmar; Karundeng, Deby Rita
Mabsya: Jurnal Manajemen Bisnis Syariah Vol 3 No 1 (2021): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v3i1.4746

Abstract

The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.
The Dilemma Economic Growth And Poverty Rate In Sulawesi Kalzum R Jumiyanti; Moh. Jamal Moodoeto; Deby Rita Karundeng
MediaTrend Vol 16, No 1 (2021): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v16i1.8122

Abstract

Economic growth is often cited as a significantly contributive factor reduction of the poverty rate. This study aims to investigate the economic growth and poverty among all areas within Sulawesi Island and to compare these two aspects among the island’s provinces. This study employs both comparative quantitative analysis to explore economic growth formulatively and qualitative manner for in depth analysis. The result reveals an escalation in both gross regional domestic product (henceforth regional GDP) and total population each year for the last ten years. However this situation is unable to boost the macro-economic growth; a reason for this condition is the population growth in the recent ten years possibly dominated by High birth rates. Yet, this condition does not lead to a drop in the demand for workforces, which implies that the number of the working-age population (which can help improve the regional per capita income) remains constant despite the population growth. Another possible factor of regional GDP escalation is the fact that the government policy, in its foreign cooperation implementation, does not contribute to the local workforces. Nevertheless, the rise in regional GDP is insignificant as it does not affect the local economic conditions. Hence, it proves that the fluctuation of economic growth does not affect the poverty rate.
Analisis Lokasi, Potongan Harga, Display Produk dan Kualitas Produk terhadap Minat Beli pada Alfamart Kayubulan Nurhayati Husain; Deby Rita Karundeng; Moh. Afan Suyanto
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 1 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i1.332

Abstract

This study aims to determine the effect of location, price discounts, product display and product quality on buying interest in .The data used in this study is primary data sourced from filling out questionnaires.The research sample amounted to 50 respondents.The analytical technique used to answer the research problem and test the hypothesis is multiple linear regression analysis.The data is processed using statistical product service solution (SPSS) applications. The results of this study are (1) there is a positive and significant effect of Location on Purchase Intention at Alfamart (Kayubulan), (2) there is a positive and significant effect of Price Discounts on Purchase Intention.(3) there is a positive and insignificant effect of Product Display on Purchase Intention.(4) there is a positive and significant effect of Product Quality on Buying Interest.
Analisis Citra Merek, Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen (Survey Pengunjung Kopi Dari Hati Marisa) Fauzia Rukmana Poha; Deby Rita Karundeng; Moh Afan Suyanto
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 1 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i1.336

Abstract

Fauzia Rukmana Poha, 2021. "Brand Image Analysis, Product Quality, Service Quality on customer satisfaction (study on visitors to the Coffee Shop Kopi Dari Hati Marisa)". (Under the guidance of Deby Rita Karundeng as chairman of the supervisory committee and Moh. Afan Suyanto as a member of the supervisor). This study aims to determine the effect of "Brand Image Analysis, Product Quality and Service Quality on consumer satisfaction (study on visitors to Coffee Shop Kopi Dari Hati Marisa)". The data used in this study is primary data sourced from filling out questionnaires. The sample of this study amounted to 70 respondents. The analytical technique used to answer the research problem and test the hypothesis is multiple linear regression analysis. The data is processed using the StatisticalProdct Service Solution (SPSS) application. The results of this study are (1) There is a positive and significant effect of brand image on consumer satisfaction (study on visitors to the Coffee Shop Kopi Dari Hati Marisa)”, (2) There is a positive and significant effect of product quality on consumer satisfaction (study on visitors to Coffee Shop Coffee From the Heart of Marisa)", (3) There is a positive but not significant effect on the quality of service on consumer satisfaction (study on visitors to the Coffee Shop Kopi Dari Hati Marisa)".
Struktur Aktiva, Manajemen Hutang dan Efisiensi Aset Terhadap Kinerja Laba Yusniarti Mustafa; Deby R. Karundeng; Mohamad Afan Suyanto; Ayub Rasid
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 2 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i2.381

Abstract

Abstrak: Tujuan penelitian ini adalah untuk menganalisis pengaruh struktur aktiva, manajemen hutang dan efisiensi asset terhadap kinerja laba pada PT Ultrajaya Milk Industry dan Trading company Tbk. Penelitian studi eksplanatif dengan pendekatan kuantitatif. dengan menekankan analisisnya pada data-data numerikal (angka) yang diolah dengan metode regeresi linier berganda. Hasil penelitian ini menjelaskan secara parsial bahwa Struktur aktiva memiliki pengaruh yang positif terhadap kinerja laba, Manajemen hutang memiliki pengaruh yang positif terhadap kinerja laba, Efisiensi aset memiliki pengaruh yang positif terhadap kinerja laba dan secara simultan Struktur aktiva, manajemen hutang dan efisiensi asset berpengaruh positif dan signifikan terhadap kinerja laba pada PT Ultrajaya Milk Industry dan Trading company Tbk,
Analisis Pengaruh Komponen Pendapatan Asli Daerah terhadap Pengeluaran Pemerintah Kabupaten dan Kota di Provinsi Gorontalo Neneng Hastuti Hidayat; Idrus Usu; Ilyas Lamuda; Deby Karundeng
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 2 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i2.382

Abstract

Penelitian ini menggunakan pendekatan kuantitatif menekankan analisisnya pada data-data numerikal yang diolah dengan metode statistika. Penelitian ini bertujuan untuk menganalisa pengaruh komponen Pendapatan Asli Daerah terhadap pengeluaran pemerintah dan menganalisa komponen Pendapatan Asli Daerah yang berpengaruh dominan terhadap pengeluaran pemerintah Kabupaten dan Kota di Provinsi Gorontalo. Hasil penelitian yang diperoleh yaitu Seluruh komponen Pendapatan Asli Daerah Kabupaten Dan Kota Di Provinsi Gorontalo yang meliputi Pajak Daerah, Retribusi Daerah, Hasil Pengelolaan Kekayaan Daerah Yang Dipisahkan, dan Lain-Lain Pendapatan Asli Daerah Yang Sah memiliki pengaruh yang positif dan signifikan terhadap pengeluaran pemerintah di daerah tersebut. Komponen Pendapatan Asli Daerah yang memiliki pengaruh dominan terhadap pengeluaran pemerintah Kabupaten Dan Kota Di Provinsi Gorontalo adalah Lain-Lain Pendapatan Asli Daerah Yang Sah.
ATRIBUT PRODUK DALAM MENINGKATKAN LOYALITAS PELANGGAN (studi pada Gorontalo Post) Herlinda Mansur; Deby Rita Karundeng; Mohamad Afan Suyanto
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.640

Abstract

This study uses a quantitative approach emphasizing the analysis on numerical data that is processed by statistical methods. This study aims to determine and analyze the effect of product attributes, including product quality, design, brand, price and service, simultaneously and partially influence customer loyalty in Gorontalo Post newspaper and analyze the dominant variables affecting customer loyalty. The research results obtained are Simultaneously product attributes consisting of product quality, product style and design, product prices, product brands, product services have a positive and significant influence on customer loyalty Gorontalo Post. Partially, each of the independent variables studied, namely product quality, product style and design, product price, product brand, product service has an influence on Gorontalo Post customer loyalty. The dominant indicator in the formation of product quality is the indicator of completeness of news. The dominant indicator in shaping the style and design of Gorontalo Post products is the polite language style indicator. Indicators that have a dominant contribution in product prices are indicators of price conformity with quality. The dominant indicator in shaping the product brand in Gorontalo Post is the easily recognizable brand indicator. The dominant indicator in shaping the Gorontalo Post product service is the Gorontalo Post delivery indicator that is always on time. The product quality variable applied by Gorontalo Post has the most dominant effect on customer loyalty.
PENGARUH KEPUASAN KERJA, IKLIM ORGANISASI DAN SEMANGAT KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA PADA BIRO UMUM SEKRETARIAT DAERAH PROVINSI GORONTALO Dwi Yanto Abas; Idrus Usu; Deby Rita Karundeng; Andi K Paerah
Gorontalo Management Research Vol 5, No 1 (2022): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.232 KB) | DOI: 10.32662/gomares.v5i1.2030

Abstract

Dwi Yanto Abas (005190461101). 2021. Pengaruh Kepuasan Kerja, Iklim Organisasi dan Semangat Kerja terhadap Kinerja Aparatur Sipil Negara pada Biro Umum Sekretariat Daerah Provinsi Gorontalo. Program Studi Magister Manajemen. Pembimbing I Bapak Idrus Usu, Pembimbing II Ibu Deby Rita Karundeng. Penelitian ini merupakan studi eksplanatif dengan pendekatan kuantitatif yang dilaksanakan di Biro Umum Sekretariat Daerah Provinsi Gorontalo. Tujuan penelitian ini adalah untuk menganalisa pengaruh kepuasan kerja, iklim organisasi dan semangat kerja baik secara parsial maupun secara simultan. Hasil penelitian ini adalah Kepuasan kerja berpengaruh positif dan signifikan terhadap  kinerja pegawai pada Biro Umum Sekretariat Daerah Provinsi Gorontalo, Iklim Organisasi berpengaruh positif dan signifikan terhadap  kinerja pegawai pada Biro Umum Sekretariat Daerah Provinsi Gorontalo, Semangat kerja berpengaruh positif dan signifikan terhadap  kinerja pegawai pada Biro Umum Sekretariat Daerah Provinsi Gorontalo, dan secara simultan, variabel Kepuasan kerja, Iklim Organisasi dan Semangat kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada Biro Umum Sekretariat Daerah Provinsi Gorontalo.
PENGARUH KUALITAS LAYANAN TERHADAP CITRA INSTITUSI DAN KEPERCAYAAN MAHASISWA PADA PERGURUAN TINGGI SWASTA DI PROVINSI GORONTALO Deby Rita Karundeng
International Interdisciplinary Conference on Sustainable Development Goals Vol 1 No 1 (2018): Proceedings of International Interdisciplinary Conference on Sustainable Developm
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.794 KB)

Abstract

This study aims to analyzed direct and indirect influences of services quality on institutional image and confidence of students at private universities in Gorontalo Province. This type of research is descriptive research to explains causality relationship between variables through hypothesis. The data used primary data collected through the distribution of questionnaires at nine private universities in Gorontalo with population 15,543 studenst and the sample size is 200 respondent. Data analysis techniques use the structural equation model (SEM). The result in these studied is 1) the direct service quality have a significant effect to the institution image, 2) service quality have a significant effect to the confidence of students, 3) institution image have a significant effect to the confidence of students, 4) indirectly service quality have positive and significant influence to confidence of student's through institution image
Pelatihan Mendeley Bagi Mahasiswa Magister Manajemen Universitas Gorontalo Wahyudin Hasan; Ayub Usman Rasid; Deby Rita Karundeng
Empowerment: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): MARET 2023
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v2i2.383

Abstract

The use of reference manager software in writing a scientific paper is an obligation for students of the Postgraduate Program at the University of Gorontalo. Unfortunately, there are still many masters of management students who don't know how to use the application at all. The purpose of this activity is to train students to get used to using the Mendeley application in writing a scientific paper. The method used is by conducting a direct introduction and training on how to use Mendeley. The results of this activity are (1) Students get new information and knowledge about reference manager software and citation techniques. (2) Students can apply the use of Mendeley software when compiling scientific work.
Co-Authors Abd. Rahman Danial Abdillah, Mohamad Rizal Abdul Gofur Abdullah, Julie Abdullah, Yunita Damayanti Ade Suhara Afan Suyanto , Mohamad Afan Suyanto, Mohamad Ahmad Sopyan Andi K Paerah Anggita Permata Yakup Arnice Malanuwa Astuti, Ida Ayub Rasid Bachtiar Bachtiar Basole, Susan Bening , Ghina Gerimis Brandes, Iswan Cakranegara, Pandu Adi Daud, Nurhan Dera, Firman Dhety Chusumastuti Djafar, Asri Dwi Yanto Abas Elfrida Ratnawati Endrawati, Titin Fauzia Rukmana Poha Ferawaty Mbuinga Gani, Roydah Haidar Rizki Suaiba Hariansyah, Muh. Khaerul Annas Hendra Hendra Herlinda Mansur Hunowu, Zet Husain, Lukman Is Ibrahim, Meimoon Ibrahim, Meimoon Idris Pakaya Idrus Usu Idrus Usu Isa, Nirwan Julie Abdullah Julie Abdullah Juniawan Mandala Putra Junus , Onong Kalzum R Jumiyanti Kespandiar, Tengku Laliyo, Surajuddin Lamuda, Ilyas Lutfi Madjid M, Muh Akmar Makuta, Erwin Malik , Amas Bin Masiaga, Novaliastuti Mbuinga, Ferawaty Mile, Kisran Moh Afan Suyanto Moh Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Jamal Moodoeto Moh. Rolli Paramata Mohamad Afan Suyanto Mohamad Afan Suyanto Mohamad Afan Suyanto Mokoagow, Arsin Musran Munizu Nismawaty S. Pahrun Nofirman, Nofirman Novriansyah, Moh Arif Nurbiya Tengkeran Nurhayati Husain Nurhayati Umar Djafar Olfin Ishak Podungge, Fatmawaty Pratama, Dody Rahman, Stephany Rasid, Ayub Usman Rasid, Ayub Usman Ratno A. Entengo Raudya Setya Wismoko Putri Reynaldi Tresnadjaja Riflan Buluati Roydah Gani Safril, Sandi Sasmita Rohizah Setiawan Sriwahyuni Mooduto, Yuyun Suaiba, Haidar Rizki Sukmayadi Suyanto , Moh. Afan Suyanto, Moh Afan Suyanto, Moh. Afan Suyanto, Mohamad Afan Tamahiwu, Rizki Taniu, Silviana Tolah, Trisnawaty Ismael Wahyudin Hasan Wardana, Miko Andi Yakup Parto Yakup Yakup Yusniarti Mustafa Yusuf, Barmin Rahmat Yuyun Sriwahyuni Mooduto