Business UHO: Jurnal Administrasi Bisnis
Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis

PENGARUH PEMASARAN RELASIONAL DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA HOTEL KUBRA KENDARI

NINGSIH, MARLENI SURIA (Unknown)

Article Info

Publish Date
20 Apr 2016

Abstract

Thus in this study the number of samples used as many as 43 people. The method of data analysis used is multiple regression analysis.The  results showed the effect of relational marketing positive and significand effect on costomer loyalty. Quality of service and significant positive effect on customer loyalty. Furthemore, relationship marketing and service quality simultaneously positive and significant effect on cutomer loyalty. Keywords : Relational Marketing, Service Quality and Customer Loyalty.

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Journal Info
Business UHO: Jurnal Administrasi Bisnis
Website

Abbrev

BUSSINESUHO

Publisher

Universitas Halu Oleo

Subject

Economics, Econometrics & Finance Social Sciences

Description

Business UHO: Jurnal Administrasi Bisnis is organized by Laboratorium Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Halu Oleo, Kendari, Indonesia. Business UHO: Jurnal Administrasi Bisnis focused on studies on bussines finansial, marketing, and human resources. ...