Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Business UHO: Jurnal Administrasi Bisnis
MARLENI SURIA NINGSIH, MARLENI SURIA
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PEMASARAN RELASIONAL DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA HOTEL KUBRA KENDARI NINGSIH, MARLENI SURIA
Business UHO: Jurnal Administrasi Bisnis Vol 1, No 1 (2016): Business UHO: Jurnal Administrasi Bisnis
Publisher : Business UHO: Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (51.094 KB)

Abstract

Thus in this study the number of samples used as many as 43 people. The method of data analysis used is multiple regression analysis.The  results showed the effect of relational marketing positive and significand effect on costomer loyalty. Quality of service and significant positive effect on customer loyalty. Furthemore, relationship marketing and service quality simultaneously positive and significant effect on cutomer loyalty. Keywords : Relational Marketing, Service Quality and Customer Loyalty.
Co-Authors