Journal La Bisecoman
Vol. 5 No. 2 (2024): Journal La Bisecoman

The Effect of Halal Awareness and Halal Labels on Consumer Preferences in Shopee E-Commerce: Case Study of Shopee Users in Belawan Sicanang Village

Raza Fari Jiranda (Universitas Muhammadiyah Sumatera Utara)
Salman Nasution (Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
16 Apr 2024

Abstract

This study aims to understand the impact of Halal Awareness and Halal Label on Consumer Preferences in the Shopee E-commerce Platform: A Case Study of Shopee Users in the Belawan Sicanang District. The research employs a quantitative approach. Data collection was conducted by distributing questionnaires and using a Likert scale to measure respondents' responses. The study involved 94 respondents selected through purposive sampling. Multiple regression analysis was used for data analysis using SPSS version 26.

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Journal Info
Journal La Bisecoman
Website

Abbrev

JournalLaBisecoman

Publisher

Newinera Publisher

Subject

Economics, Econometrics & Finance

Description

Journal La Bisecoman ISSN 2721-124X (Online) and 2721-0987 (Print) includes all the areas of research activities in all fields under Business, Economics, and Management such as Financial Management, Accounting, Administrative System, Brand Innovation and Brand Management, Management, Business ...