Strategi Komunikasi Public Relations Dalam Mengatasi Isu Negatif Pada Penerimaan KIP-K

Afrian Dwi Candranira (UPN "Veteran" Jawa Timur)
Susi Hardjati

Societas : Jurnal Ilmu Administrasi dan Sosial
Vol 13 No 1 (2024): Societas: Jurnal Ilmu Administrasi dan Sosial

Andalas University is one of the best public universities in West Sumatra, which facilitates awarding the Indonesia Smart College Card (KIP-K) scholarship to its students. In 2022, issues or allegations of procedural irregularities emerged during the KIP-K acceptance selection at Andalas University. This study aimed to analyze the communication strategy through issue management carried out by public relations at Andalas University in overcoming the issue of alleged irregularities in the 2022 KIP-K admission procedure at Andalas University. This study used a qualitative descriptive method, and data collection techniques were carried out through observation and in-depth interviews. The data analysis technique used in this study used the Miles and Huberman interactive data analysis model, divided into three activities: data reduction, data modeling, and conclusion drawing. The study results show that the communication strategy implemented by Andalas University's public relations in addressing issues is by implementing five stages of issue management: problem identification, probelem analysis, issue change strategy planning, issue action program implementation, and outcome evaluation. With the implementation of all stages in issue management as a form of communication strategy by Andalas University, the negative issues that developed at Andalas University could be controlled until, finally, these issues diminished and almost disappeared, which can be proven by not finding any media that informs about the subject.Andalas University is one of the best public universities in West Sumatra, which facilitates awarding the Indonesia Smart College Card (KIP-K) scholarship to its students. In 2022, issues or allegations of procedural irregularities emerged during the KIP-K acceptance selection at Andalas University. This study aimed to analyze the communication strategy through issue management carried out by public relations at Andalas University in overcoming the issue of alleged irregularities in the 2022 KIP-K admission procedure at Andalas University. This study used a qualitative descriptive method, and data collection techniques were carried out through observation and in-depth interviews. The data analysis technique used in this study used the Miles and Huberman interactive data analysis model, divided into three activities: data reduction, data modeling, and conclusion drawing. The study results show that the communication strategy implemented by Andalas University's public relations in addressing issues is by implementing five stages of issue management: problem identification, probelem analysis, issue change strategy planning, issue action program implementation, and outcome evaluation. With the implementation of all stages in issue management as a form of communication strategy by Andalas University, the negative issues that developed at Andalas University could be controlled until, finally, these issues diminished and almost disappeared, which can be proven by not finding any media that informs about the subject.Andalas University is one of the best public universities in West Sumatra, which facilitates awarding the Indonesia Smart College Card (KIP-K) scholarship to its students. In 2022, issues or allegations of procedural irregularities emerged during the KIP-K acceptance selection at Andalas University. This study aimed to analyze the communication strategy through issue management carried out by public relations at Andalas University in overcoming the issue of alleged irregularities in the 2022 KIP-K admission procedure at Andalas University. This study used a qualitative descriptive method, and data collection techniques were carried out through observation and in-depth interviews. The data analysis technique used in this study used the Miles and Huberman interactive data analysis model, divided into three activities: data reduction, data modeling, and conclusion drawing. The study results show that the communication strategy implemented by Andalas University's public relations in addressing issues is by implementing five stages of issue management: problem identification, probelem analysis, issue change strategy planning, issue action program implementation, and outcome evaluation. With the implementation of all stages in issue management as a form of communication strategy by Andalas University, the negative issues that developed at Andalas University could be controlled until, finally, these issues diminished and almost disappeared, which can be proven by not finding any media that informs about the subject.Andalas University is one of the best public universities in West Sumatra, which facilitates awarding the Indonesia Smart College Card (KIP-K) scholarship to its students. In 2022, issues or allegations of procedural irregularities emerged during the KIP-K acceptance selection at Andalas University. This study aimed to analyze the communication strategy through issue management carried out by public relations at Andalas University in overcoming the issue of alleged irregularities in the 2022 KIP-K admission procedure at Andalas University. This study used a qualitative descriptive method, and data collection techniques were carried out through observation and in-depth interviews. The data analysis technique used in this study used the Miles and Huberman interactive data analysis model, divided into three activities: data reduction, data modeling, and conclusion drawing. The study results show that the communication strategy implemented by Andalas University's public relations in addressing issues is by implementing five stages of issue management: problem identification, probelem analysis, issue change strategy planning, issue action program implementation, and outcome evaluation. With the implementation of all stages in issue management as a form of communication strategy by Andalas University, the negative issues that developed at Andalas University could be controlled until, finally, these issues diminished and almost disappeared, which can be proven by not finding any media that informs about the subject.Andalas University is one of the best public universities in West Sumatra, which facilitates awarding the Indonesia Smart College Card (KIP-K) scholarship to its students. In 2022, issues or allegations of procedural irregularities emerged during the KIP-K acceptance selection at Andalas University. This study aimed to analyze the communication strategy through issue management carried out by public relations at Andalas University in overcoming the issue of alleged irregularities in the 2022 KIP-K admission procedure at Andalas University. This study used a qualitative descriptive method, and data collection techniques were carried out through observation and in-depth interviews. The data analysis technique used in this study used the Miles and Huberman interactive data analysis model, divided into three activities: data reduction, data modeling, and conclusion drawing. The study results show that the communication strategy implemented by Andalas University's public relations in addressing issues is by implementing five stages of issue management: problem identification, probelem analysis, issue change strategy planning, issue action program implementation, and outcome evaluation. With the implementation of all stages in issue management as a form of communication strategy by Andalas University, the negative issues that developed at Andalas University could be controlled until, finally, these issues diminished and almost disappeared, which can be proven by not finding any media that informs about the subject.Andalas University is one of the best public universities in West Sumatra, which facilitates awarding the Indonesia Smart College Card (KIP-K) scholarship to its students. In 2022, issues or allegations of procedural irregularities emerged during the KIP-K acceptance selection at Andalas University. This study aimed to analyze the communication strategy through issue management carried out by public relations at Andalas University in overcoming the issue of alleged irregularities in the 2022 KIP-K admission procedure at Andalas University. This study used a qualitative descriptive method, and data collection techniques were carried out through observation and in-depth interviews. The data analysis technique used in this study used the Miles and Huberman interactive data analysis model, divided into three activities: data reduction, data modeling, and conclusion drawing. The study results show that the communication strategy implemented by Andalas University's public relations in addressing issues is by implementing five stages of issue management: problem identification, probelem analysis, issue change strategy planning, issue action program implementation, and outcome evaluation. With the implementation of all stages in issue management as a form of communication strategy by Andalas University, the negative issues that developed at Andalas University could be controlled until, finally, these issues diminished and almost disappeared, which can be proven by not finding any media that informs about the subject.Andalas University is one of the best public universities in West Sumatra, which facilitates awarding the Indonesia Smart College Card (KIP-K) scholarship to its students. In 2022, issues or allegations of procedural irregularities emerged during the KIP-K acceptance selection at Andalas University. This study aimed to analyze the communication strategy through issue management carried out by public relations at Andalas University in overcoming the issue of alleged irregularities in the 2022 KIP-K admission procedure at Andalas University. This study used a qualitative descriptive method, and data collection techniques were carried out through observation and in-depth interviews. The data analysis technique used in this study used the Miles and Huberman interactive data analysis model, divided into three activities: data reduction, data modeling, and conclusion drawing. The study results show that the communication strategy implemented by Andalas University's public relations in addressing issues is by implementing five stages of issue management: problem identification, probelem analysis, issue change strategy planning, issue action program implementation, and outcome evaluation. With the implementation of all stages in issue management as a form of communication strategy by Andalas University, the negative issues that developed at Andalas University could be controlled until, finally, these issues diminished and almost disappeared, which can be proven by not finding any media that informs about the subject.