Jurnal Bisnis dan Komunikasi Digital
Vol. 1 No. 4 (2024): August

Digital Media Consumption Trends and Changing Consumer Mindsets: A Case Study of Online Shopping Behavior

Deswita, Dhelza (Unknown)
Farisal, Umar (Unknown)
Purwanto, Eko (Unknown)
Naila, Siti Sarah (Unknown)
Putri, Khinandha Aulia Winarto (Unknown)
Putri, Khinantie Winarto (Unknown)
Kamila, Lola Syahira (Unknown)
Mumtaz, Nazwalia Fairuz (Unknown)
Pratiwi, Erida Eka (Unknown)

Article Info

Publish Date
10 Jul 2024

Abstract

This study aims to determine the influence of digital media and changes in consumer mindsets in online shopping or e-commerce. E-commerce (electronic commerce) is an activity in the form of buying or selling products electronically on online services or via the internet.  E-commerce utilizes technology to introduce goods or services, provide incentives to customers to give and create preferences for product images. This research is a library research using secondary data using indirect methods. The results showed that the main reason for making purchases through e-commerce was due to several things, namely practicality, the absence of products or goods sought directly in the store, many choices and considerations. prices and promotions given in online stores.

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Journal Info
Jurnal Bisnis dan Komunikasi Digital
Website

Abbrev

jbkd

Publisher

Indonesian Journal Publisher

Subject

Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Bisnis dan Komunikasi Digital is a scientific journal published by Indonesian Journal Publisher. JBKD publishes four issues annually in the months of November, February, May and August. This journal only accepts original scientific research works (not a review) that have not been published by ...