Agripreneur : Jurnal Pertanian Agribisnis
Vol. 13 No. 1 (2024): June: Ilmu Pertanian

EMPING MELINJO BUSINESS DEVELOPMENT STRATEGY (CASE STUDY: IN ALUR GADUNG VILLAGE, PADANG TUALANG DISTRICT, LANGKAT REGENCY)

As'ad, Octasella Ainani (Unknown)
Yanti, Mariana Eva (Unknown)
Nasution, Nurhadida (Unknown)
Surbakti, Supriadi (Unknown)



Article Info

Publish Date
09 Jul 2024

Abstract

 The emping melinjo business has been running for quite a long time. However, the people in Alur Gadung Village are experiencing difficulties in developing their emping melinjo business, especially in marketing. Apart from that, there is also the problem of limited capital and production or it is difficult to find old melinjo seeds, because melinjo seeds bear fruit depending on the season, they are not always available in the area. Emping Melinjo business in Alur Gadung Village, District. Padang Tualang District. Langkat Therefore, Emping Melinjo emping entrepreneurs must have a good and reliable marketing strategy, so that their products not only sell well in the market, but are able to compete and will last a long time in the existing competitive world. The Emping Melinjo Business Enterprise is expected to truly be able to know all forms of product strengths and weaknesses in the internal conditions of the Emping Melinjo business, so that it is able to manage conditions well in terms of production.  

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Journal Info

Abbrev

Agripreneur

Publisher

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Immunology & microbiology

Description

his journal is a medium for disseminating information on the results of thoughts and research from lecturers, researchers, and practitioners who are interested in the advancement of agribusiness and agricultural economics. The scope of the articles in this journal focuses on agribusiness studies ...