Journal Of Management Science (JMAS)
Vol 7 No 3 (2024): July: Management Science and Field

The influence of promotion, service quality, and pricing on purchase decisions at Assalaam hypermarket

Hadi, Alfiansyah (Unknown)
Cahyani, Rusnandari Retno (Unknown)
Mutiasari, Annisa Indah (Unknown)

Article Info

Publish Date
30 Jul 2024

Abstract

This study aims to determine the effect of promotion, service quality, and price on purchasing decisions at Assalaam Hypermarket. This research is descriptive with a quantitative approach. The population consists of consumers shopping at Assalaam Hypermarket, with a sample of 150 respondents selected using non-random sampling techniques. The results indicate that promotion, service quality, and price significantly affect purchasing decisions. The calculation results obtained from the F-value (20.695) exceed the F-table (2.67), with a significant value of 0.000 < 0.05. Among the three variables, service quality has the most dominant influence on purchasing decisions.

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Journal Info
Journal Of Management Science (JMAS)
Website

Abbrev

JMAS

Publisher

Institute of Computer Science

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen (JMAS) menawarkan analisis yang luas dan luas dari semua permukaan manajemen dan sains. Diterbitkan empat kali per tahun, ini memberikan penekanan pada kemahiran universal dalam metode vital, teknik, dan bidang penelitian. menyajikan kesempatan bagi pembaca untuk berbagi saling ...