Exploring Local Technology Potential and Community Engagement: The 'The Gade Integrated Farming' Program as a CSR Initiative by PT. Pegadaian for Sustainable Farming: Planning Process

Fitry Enita (Departement of Social Welfare, University of Indonesia, Indonesia)
Bambang Shergi Laksmono (Departement of Social Welfare, University of Indonesia, Indonesia)

Asian Journal of Management, Entrepreneurship and Social Science
Vol. 4 No. 02 (2024): May, Asian Journal of Management Entrepreneurship and Social Science ( AJMESC

The "The Gade Integrated Farming" initiated by PT. Pegadaian is an effort for social transformation through the integration of agriculture, fisheries, and livestock using local technology. This study aims to illustrate the process of institutional collaboration formation in the implementation of this program and to describe the strategy to strengthen the main products relied upon by the program. The methodology employed is a case study with a qualitative approach, involving document analysis and in-depth interviews with relevant stakeholders. Institutional theory and local partnership are utilized in this research. The findings indicate that institutional collaboration involving PT. Pegadaian, local government, research institutions, and the farming community facilitates the effective implementation of local technology. The strategy to strengthen main products, which identifies and develops products with high market potential, has increased the added value and bargaining position of the farmers.