Asian Journal of Management, Entrepreneurship and Social Science
Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES

The Influence of Store Atmosphere and Visual Merchandising on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin

Humaidi Humaidi (Business Administration Study Program, Universitas Lambung Mangkurat)
Syamsur Rahman (Business Administration Study Program, Universitas Lambung Mangkurat)

Article Info

Publish Date
01 Aug 2024

Abstract

The purpose of this study is to test the partial and simultaneous influence of Store Atmosphere and Visual Merchandising variables on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The method used is quantitative using a survey method research design with an explanatory research type. A sample of 100 respondents using the Incidental Sampling technique. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study prove that Store Atmosphere and Visual Merchandising have a significant partial and simultaneous influence on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The dominant influence on Impulse Buying is store atmosphere. Keywords: Store Atmosphere, Visual Merchandising, Impulse Buying

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Journal Info
Asian Journal of Management, Entrepreneurship and Social Science
Website

Abbrev

ajmesc

Publisher

CV. Cita Utilitas Utama

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical ...