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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Humaidi
Program Studi Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Price and Product Quality on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin M. Hasanur Arifin; Humaidi Humaidi; Puput Heranika; Setio Utomo
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The aim of this research is to analyze the influence of price and product quality on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin City. The specific objectives of this research are 1. Testing the influence of price on Brand Switching Behavior, 2. Analyzing the influence of product quality on Brand Switching Behavior, and 3. Analyzing the influence of price and product quality on Brand Switching Behavior The research method used is a quantitative approach with an explanatory type. The sample in this study was 100 users of Marcks Loose Face Powder. Data were collected using a questionnaire, data analysis was carried out using multiple linear regression analysis using the SmartPLS package computer program. The results of the research show that there is a partial and simultaneous influence of price and product quality on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin City Keywords: Price, Product Quality, Brand Switching Behavior
Evaluation of Business Model Canvas on Business Performance of Lampit MSMEs in Hulu Sungai Utara Regency Setio Utomo; Saladin Ghalib; Irwansyah Irwansyah; M. Hasanur Arifin; Humaidi Humaidi; Farah Amalia; Rangga Novansyah; Adelia Citra Ifanka
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The purpose of this study is to evaluate the Business Model Canvas on Business Performance at Lampit MSMEs in Hulu Sungai Utara Regency. The purpose of this research activity is to test and evaluate the Business Model Canvas on Business Performance and evaluate the Business Model Canvas on Lampit MSMEs in the Wetland Area of ​​Hulu Sungai Utara Regency. The model produced in this study is expected to be able to contribute to improving Lampit MSMEs in Hulu Sungai Utara Regency. The methods used are quantitative and qualitative. Quantitative research aims to test to determine the value of independent variables, either one or more variables (independent) without making comparisons, or connecting with other variables. While Qualitative aims to describe/construct in-depth interviews with research subjects so that they can provide a clear picture of the Business Model Canvas analysis in improving business performance at Lampit MSMEs in Hulu Sungai Utara Regency. The results of data processing using the Partial Least Square analysis model using the SmartPLS computer program, obtained the results that the Business Model Canvas (Customer Segment, Customer Relationship, Customer Channel, Revenue Structure, Value Proposition, Key Activities, Key Resources, Cost Structure, and Key Partners) has an effect on the business performance of Lampit MSMEs, while the results using SWOT analysis show that Lampit MSMEs have indirectly implemented the Business Model Canvas concept in carrying out their business and the application of the Business Model Canvas to Lampit MSME Products can help Lampit MSMEs survive and develop Keywords: Business Model Canvas, Business Performance, SWOT
The Influence of Store Atmosphere and Visual Merchandising on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin Humaidi Humaidi; Syamsur Rahman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The purpose of this study is to test the partial and simultaneous influence of Store Atmosphere and Visual Merchandising variables on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The method used is quantitative using a survey method research design with an explanatory research type. A sample of 100 respondents using the Incidental Sampling technique. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study prove that Store Atmosphere and Visual Merchandising have a significant partial and simultaneous influence on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The dominant influence on Impulse Buying is store atmosphere. Keywords: Store Atmosphere, Visual Merchandising, Impulse Buying
Co-Authors Adelia Citra Ifanka Farah Amalia Irwansyah Irwansyah M. Hasanur Arifin M. Hasanur Arifin Puput Heranika Rangga Novansyah Saladin Ghalib Setio Utomo Setio Utomo Syamsur Rahman