BUSINESS ANALYSIS AND VEGETABLE HYDROPONIC MARKETING

Gustami Harahap (Department of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, Indonesia)
Siswa Panjang Hernosa (Department of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, Indonesia)
Mitra Musika Lubis (Department of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, Indonesia)
Ella Permatasari (Department of Agribusiness, Faculty of Agriculture, University of Medan Area, Medan, North Sumatra, Indonesia)

Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)

The purpose of this research is 1) To find out how much income hydroponic spinach farming is in Percut Sei Tuan District; 2) To determine the feasibility of hydroponic spinach farming in Percut Sei Tuan District; 3) To find out the marketing efficiency of hydroponic spinach farming in Percut Sei Tuan District. This research was conducted in Percut Sei Tuan District, Deli Serdang Regency, in December 2022. With a sample of 23 respondents, 8 owned hydroponic businesses, three collectors, five wholesalers, and seven consumers. The data used are primary data from interviews with questionnaires to find the 1st objective by the R/C ratio business feasibility analysis; the share margin analyzed for the 3rd objective. Based on the research, the results obtained: 1) the average income of hydroponic spinach vegetable farmers is IDR. 13,393,328 per planting period with an average land area of 294.50; 2) Farming is feasible with R/C Ratio >1, which is 3.08, Volume BEP Value = 347,98 kg, BEP price value = IDR 8,237, Payback Period (PP) value = 0,33; 3) the three marketing channels are considered efficient, where the efficiency value is < 50%. Channel I is worth 1,47%, Channel II is 1,51%, and Channel III is 1,1%.