Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 6 No. 3 (2023): November 2023

Pengaruh Saluran Distribusi dan Kualitas Produk Terhadap Volume Penjualan (Studi Kasus pada Kelompok Tani Jagung di Sampang)

Rahmawati, Novia (Unknown)
Syarif, Muh (Unknown)



Article Info

Publish Date
25 Nov 2023

Abstract

This research aims to determine the influence of distribution channels and product quality on the sales volume of corn agricultural products in Sampang. The sample from this research was 25 groups of corn farmers in Sampang aged over 17 years and over and managing corn farming businesses. The data collection technique in this research uses a questionnaire with a Likert scale. The data analysis technique uses multiple regression analysis. The t test is used to test the significance of variations in the relationship between variables X and Y, whether variable X has a partial effect on variable Y (sales volume). Meanwhile, the F test is to determine the simultaneous effect. In this research, SPSS software program tools were used to simplify the research data processing process. Reliability and validity tests were carried out to test the questionnaire. This research proves the influence of distribution channels and product quality on sales volume among farmer groups in Sampang. Distribution channels bring products quickly to consumers so they can be sold and product quality that attracts consumers' attention to increase sales volume.

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Journal Info

Abbrev

bisman

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...