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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Eco-Entrepreneur Bisman (Bisnis dan Manajemen): The Journal of Business and Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Kajian Ilmu Manajamen Innovative: Journal Of Social Science Research
Syarif, Muh
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Saluran Distribusi dan Kualitas Produk Terhadap Volume Penjualan (Studi Kasus pada Kelompok Tani Jagung di Sampang) Rahmawati, Novia; Syarif, Muh
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2917

Abstract

This research aims to determine the influence of distribution channels and product quality on the sales volume of corn agricultural products in Sampang. The sample from this research was 25 groups of corn farmers in Sampang aged over 17 years and over and managing corn farming businesses. The data collection technique in this research uses a questionnaire with a Likert scale. The data analysis technique uses multiple regression analysis. The t test is used to test the significance of variations in the relationship between variables X and Y, whether variable X has a partial effect on variable Y (sales volume). Meanwhile, the F test is to determine the simultaneous effect. In this research, SPSS software program tools were used to simplify the research data processing process. Reliability and validity tests were carried out to test the questionnaire. This research proves the influence of distribution channels and product quality on sales volume among farmer groups in Sampang. Distribution channels bring products quickly to consumers so they can be sold and product quality that attracts consumers' attention to increase sales volume.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan di Yanitra Futsal Center, Sidoarjo Darmawan, Muhammad Agil; Syarif, Muh
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 4 (2023): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i4.21617

Abstract

Futsal is an indoor football sport with high technical competence, this has an impact on the number of futsal field rental services. Business people must be required to be oriented to consumer satisfaction as the main goal, one of which is the Yanitra Futsal Center. Based on this, an analysis is needed on the effect of service quality and price of Yanitra Futsal Center futsal field rental services themselves on customer satisfaction from users of this service. This study aims to determine the effect of service quality and price on Yanitra Futsal Center customer satisfaction to users of rental services partially or simultaneously. With a Quantitative research method using a questionnaire on Yanitra Futsal Center visitors with independent variables, namely service quality and price, while the dependent variable is Customer Satisfaction. The results of the study are known that visitors to Yanitra Futsal Center there are one hundred people who use Rental Services with an average answer of "Disagree", but the results of SPSS show that simultaneous and partial service quality and price affect customer satisfaction.
Pengaruh Produk, Harga, Promosi dan Distribusi Terhadap Keputusan Pembelian Pada UMKM Keripik Singkong Sabar Menanti Di Kabupaten Sumenep sofiyana, vita; Syarif, Muh
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 3 (2023): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i3.18730

Abstract

This study aims to determine the effect of product, price, promotion and distribution on purchasing decisions in UMKM Sabar Menanti Chips in Sumenep District. The research method used in this research in quantitative method. This research technique used purposive sampling with a total sampleof 97 respondents. For data collection instruments used in the form of questionnaires distributed to consumers who have bought sabar menanti chips patiently waiting. The independent variables in this study are product, price, promotion and distribution, while the dependent variable is the purchase decision.
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP MINAT BELI KERIPIK JAGUNG TATOCHIS DI MADURA Sari, Andria Retno; Syarif, Muh
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 2 (2023): Vol. 5 No. 2 September 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Tingginya persaingan bisnis di industri makanan menuntut para pelaku bisnis agar menerapkan strategi yang tepat pada produknya dengan harapan dapat menarik minat beli konsumen dan tidak beralih ke pesaing. Salah satunya seperti yang dilakukan UD Tajul Anwar yakni dengan melakukan beberapa inovasi selama 4 tahun terkahir pada produk keripik jagung Tatochis-nya seperti merubah kemasan produk dengan kemasan yang lebih menarik dan berkualitas. Hal tersebut berdampak pada harga jual produk yang sedikit mengalami kenaikan, namun sepadan dengan kualitas yang didapatkan. Menggunakan desain penelitian kuantitatif dengan teknik pengambilan sampel dengan teknik puposive sampling, serta teknik analisis data dengan model regresi, didapatkan hasil jika inovasi harga dan harga memiliki pengaruh yang positif dan signifikan terhadap minat beli baik secara parsial dan simultan.
Pengaruh Rantai Distribusi Terhadap Penetapan Harga Jual Pada Komoditas Jagung Di Kabupaten Pamekasan Magfiroh, Niswatul; Syarif, Muh
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Pulau Madura merupakan salah satu daerah penghasil jagung di wilayah Jawa Timur. Selain dikenal sebagai pulau penghasil garam dan tembakau, eksistensi jagung madura juga tidak bisa dipungkiri keberadaannya. Meskipun dengan kondisi wilayah topografi dan jenis tanah yang berbeda dengan Pulau Jawa, namun hal ini tidak menjadi penghalang untuk komoditas jagung bisa berkembang di Pulau Madura. Konsumen dari petani jagung di Kabupaten Pamekasan ini selain warga lokal juga ada beberapa yang berasal dari Jawa. Saluran distribusi jagung kepada konsumen ini dapat mempengaruhi harga, karena jalur distribusi yang panjang akan mempengaruhi biaya angkut, semakin banyak jalur distribusi maka semakin mahal harga produk tersebut, karena setiap distributor tentu akan mengambil keuntungan dari penjualan produk tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan observasi, dan wawancara dengan narasumber petani komoditas jagung. Tujuannya untuk menggali informasi langsung dari petani sebagai informan berkenaan dengan proses distribusi jagung yang terjadi di Kabupaten Pamekasan serta mengusut permasalahan yang dialami petani, salah satunya adalah harga jual komoditas jagung yang masih rendah, di sisi lain mahalnya biaya produksi dan tata kelola organisasi yang belum optimal. Oleh karena itu, perlu adanya usaha strategis yang dilakukan untuk meningkatkan harga jual petani dalam proses distribusi pemasaran komoditas jagung di Kabupaten Pamekasan.
Madura's Cigarette Excise Contribution Amid Illegal Cigarette Pressure Fatmariyah, Fatimatul; Ahsan, Muhamad; Syarif, Muh; AS, Fathor
MediaTrend Vol 19, No 2 (2024): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v19i2.24216

Abstract

The objectives of this study are, 1). Explaining cigarette excise and tariffs, 2). Knowing the number of cigarette companies in Madura, 3). Knowing the circulation of illegal cigarettes in Madura, 4). Knowing the contribution of cigarette excise to the state, 5). Knowing the state losses from illegal cigarettes in Madura. Descriptive qualitative research method. Result 1). Excise tariffs on tobacco products have increased from year to year, 2). The growth of cigarette factories on the island of Madura is very high, 3). The circulation of illegal cigarettes in Madura is very concerning, 4). Madura cigarette excise contribution always exceeds the annual target, and 5). State losses from the circulation of illegal cigarettes in 2021 reached Rp. 3,977,436,785. The limitations of this research are the relatively short research process, the methods used and the limited number of research informants. Future researchers should use other methods with a more significant number of informants. The the oretical implication of this research is that it can add references in the field of excise, and the practical implication is that it can be used as reference material in monitoring the distribution of illegal cigarettes, which is detrimental to the state.
The Effect of Product Quality and Brand Image on the Purchase Decision of Batik Shalempang Product in Sampang District Sirait, Churin Widiyalestari; Syarif, Muh
Eco-Entrepreneur Vol 10, No 2 (2024): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v10i2.28699

Abstract

Co-Authors Ahsan, Muhamad AS, Fathor Darmawan, Muhammad Agil Fatmariyah, Fatimatul Magfiroh, Niswatul Novia Rahmawati Sari, Andria Retno Sirait, Churin Widiyalestari sofiyana, vita