International Journal of New Media Technology
Vol 10 No 2 (2023): IJNMT

Examining the Impact of Platform Usage on Online Purchasing in E-commerce

Halim, Fransiscus Ati (Unknown)
Djong, Darren Irawan (Unknown)
Usman, Sabrina Fajrul Ula (Unknown)

Article Info

Publish Date
22 Jan 2024

Abstract

With the increasing number of consumers from diverse backgrounds engaging in online purchasing, e-commerce platforms such as Tokopedia, Shopee, TikTok Shop, and others play a significant role. This research aims to examine the influence of e-commerce platform usage on consumer preferences. A descriptive quantitative methodology was employed, utilizing a Google form questionnaire distributed among the researcher's immediate surroundings. The research findings indicate that several factors have a notable impact on users' preferences when making online purchases.

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Journal Info
International Journal of New Media Technology
Website

Abbrev

IJNMT

Publisher

Universitas Multimedia Nusantara

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

International Journal of New Media Technology (IJNMT) is a scholarly open access, peer-reviewed, and interdisciplinary journal focusing on theories, methods, and implementations of new media technology. IJNMT is published annually by Faculty of Engineering and Informatics, Universitas Multimedia ...