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All Journal International Journal of New Media Technology
Djong, Darren Irawan
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Examining the Impact of Platform Usage on Online Purchasing in E-commerce Halim, Fransiscus Ati; Djong, Darren Irawan; Usman, Sabrina Fajrul Ula
IJNMT (International Journal of New Media Technology) Vol 10 No 2 (2023): IJNMT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ijnmt.v10i2.3211

Abstract

With the increasing number of consumers from diverse backgrounds engaging in online purchasing, e-commerce platforms such as Tokopedia, Shopee, TikTok Shop, and others play a significant role. This research aims to examine the influence of e-commerce platform usage on consumer preferences. A descriptive quantitative methodology was employed, utilizing a Google form questionnaire distributed among the researcher's immediate surroundings. The research findings indicate that several factors have a notable impact on users' preferences when making online purchases.
Examining the Impact of Platform Usage on Online Purchasing in E-commerce Halim, Fransiscus Ati; Djong, Darren Irawan; Usman, Sabrina Fajrul Ula
IJNMT (International Journal of New Media Technology) Vol 10 No 2 (2023): IJNMT
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ijnmt.v10i2.3211

Abstract

With the increasing number of consumers from diverse backgrounds engaging in online purchasing, e-commerce platforms such as Tokopedia, Shopee, TikTok Shop, and others play a significant role. This research aims to examine the influence of e-commerce platform usage on consumer preferences. A descriptive quantitative methodology was employed, utilizing a Google form questionnaire distributed among the researcher's immediate surroundings. The research findings indicate that several factors have a notable impact on users' preferences when making online purchases.
Co-Authors Usman, Sabrina Fajrul Ula