Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance

ANALISIS IKLAN SECARA ON LINE MELALUI MEDIA GADGET TERHADAP MINAT PELAKU KONSUMEN

Reniwati Lubis (Politeknik Negeri Media Kreatif)
Herri Trisna Frianto (Politeknik Negeri Medan)



Article Info

Publish Date
30 Apr 2024

Abstract

Nowadays, technology is developing more and more rapidly. With this technology, everything is very easy to do. There is almost no one who doesn't have a Gadet. Gadets are no longer a luxury item but have become a necessity. There are many types of gadgets, from expensive ones to cheap ones that are affordable for the public. Gadget features vary from those with a few features to those with a large number and sophistication. So that MSMEs or entrepreneurs or business people can carry out promotions easily. With Gadgets, promotions can be done directly (on line). The purpose of this research is to find out how interested consumers are in seeing online advertising promotions. The results of this research show that consumer interest in Gadget advertising is high

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Journal Info

Abbrev

home

Publisher

Subject

Economics, Econometrics & Finance

Description

Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) is a peer-refereed open-access National journal which has been established for the dissemination of state-of-the-art knowledge in the field of Economy. Starting from 2021, IJEBEF would be published Three times in a year. ...