Pengaruh Sikap Berwirausaha, Kreativitas Berusaha Dan Lingkungan Keluarga Terhadap Motivasi Berwirausaha

Fatkhan Zaki Arrafid

Jurnal Kajian dan Penelitian Umum
Vol. 1 No. 6 (2023): Desember: Jurnal Kajian dan Penelitian Umum

This research aims to analyze the influence of motivation, entrepreneurial attitudes and family environment on interest in entrepreneurship. The type of research used is a quantitative method with descriptive analysis. The data collection technique was carried out online with a questionnaire using a Likert scale of one to five and was obtained using a simple random sampling method on 111 respondents with criteria above the age of 18 years. The data analysis techniques used in this research are: Outer Model with calculations of Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha and Inner Model with calculations of T statistics, R-Square, f-Square, and VIF using SmartPLS (Partial Least) tools. Square) version 4.0.9.3. The research results show that: 1) Entrepreneurial attitudes have a significant influence on consumer satisfaction. 2) Entrepreneurial creativity has a significant influence on consumer satisfaction. 3) The family environment has a significant influence on consumer satisfaction.