Jurnal Kajian dan Penelitian Umum
Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum

Analisis Persepsi Harga Terhadap Minat Beli Laptop Asus Di Kalangan Mahasiswa

Elsa Savitri (Unknown)
Siti Lutfiyani (Unknown)
Syamsul Hidayat (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

This research aims to determine price perceptions of interest in buying Asus laptops among students. This research method uses qualitative methods. The population in this study was 107 students. The sampling technique used non-probability sampling techniques with calculations using the Slovin formula to obtain a sample of 52 respondents from a total of 107 research populations. The results of the research show that price perception influences interest in buying Asus laptops among students by 42.8%. This because more students use Acer laptops because Acer laptops have lower prices with specifications that are almost similar to Asus laptops.

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Journal Info
Jurnal Kajian dan Penelitian Umum
Website

Abbrev

jkpu

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan ...