Gemilang: Jurnal Manajemen dan Akuntansi
Vol. 4 No. 2 (2024): April : Jurnal Manajemen dan Akuntansi

Analisis Persepsi Harga Terhadap Keputusan Pembelian Wardah Cosmetics

Denisa Fitriya Uzzahra (Unknown)
Rini Rohmawati (Unknown)
Syamsul Hidayat (Unknown)

Article Info

Publish Date
22 Jan 2024

Abstract

The aim of this research is to obtain and analyze the influence of price perceptions on purchasing decisions for Wardah Cosmetics products among Bina Bangsa University students in November-January 2023-2024. The population in this research data was taken from the management study program with an estimated 735 populations and 259 samples. In sampling using the Slovin formula, the margin of error is 5% or 0.05. This research uses quantitative methods with test results showing that price perceptions do not have a significant effect on purchasing decisions among management study program students at Bina Bangsa University.

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Journal Info
Gemilang: Jurnal Manajemen dan Akuntansi
Website

Abbrev

gemilang

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Subject

Humanities

Description

berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia ...