JURNAL BISNIS STRATEGI
Vol 32, No 2 (2023): December

The Effect of Service Quality, Product Quality, and Pricing on the Level of Customer Satisfaction at PT. IT Matsuoka Winner Industry

Wulandari, Romadona Ayu (Unknown)
Yuniawan, Ahyar (Unknown)

Article Info

Publish Date
26 Dec 2023

Abstract

This study aims to understand the level of customer satisfaction with service quality, product quality, and price at PT. Ti Matsuoka Industry Winner. This study uses variables of service quality, product quality and price as independent variables and consumer satisfaction as the dependent variable. The population in this study used all consumer data of PT. Ti Matsuoka Industry Winner. With a sample of 118 individuals using the purposive sampling method. The data analysis method used in this study is multiple linear regression technique. The results of the analysis show that the variables of service quality, product quality and price have a positive and significant effect on consumer satisfaction at PT. Ti Matsuoka Winner Industry. And in this study price has a dominant influence on consumer satisfaction.

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Journal Info
JURNAL BISNIS STRATEGI
Website

Abbrev

jbs

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is ...