JURNAL ILMIAH MAKSITEK
Vol 8 No 4 (2023): JURNAL ILMIAH MAKSITEK

PREFERENSI KONSUMEN TRANSPORTASI ONLINE MENGGUNAKAN ANALISIS KONJOIN

FIRDAUS, AHMAD (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

The development of online transportation services is increasing in Indonesia along with the growing number of users of such services. This research aims to examine consumer preferences for online transportation using conjoint analysis. The population in this study is the residents of Jambi City who are users of online transportation, totaling 144 respondents. The sampling method used is accidental sampling. The results of this study indicate the importance of price as the main factor, followed by the ease of using the application and the suitability of drivers and vehicles with the data in the application

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Journal Info
JURNAL ILMIAH MAKSITEK
Website

Abbrev

JIM

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Accounting & Finance, Advertising, Agricultural Sciences, Agriculture, Animal/ Veterinary Sciences, Anthropology, Architecture/ Planning, Arts and Humanities, Ayurveda, Biological or Life Sciences, Biotechnology, Botany/Zoology Business Research, Chemical Sciences, Chemistry, Commerce, Law or ...