Jurnal Riset Manajemen
Vol 2 No 2 (2024): June : Jurnal Riset Manajemen

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kualitas Produk dengan Kepuasan Pelanggan Sebagai Variabel Intervening pada Budiman

Rian Safitri (Unknown)
Chintya Ones Charli (Unknown)
Sri Meliana (Unknown)
Bhadra Ananda Detria (Unknown)

Article Info

Publish Date
06 Jun 2024

Abstract

The purpose of this study was to analyze the effect of service quality and price on product quality with customer satisfaction as an interevening variable with a sample of 50 in Budiman, Padang City, West Sumatra. This type of research is explanatory research. The method used for data collection uses questionnaire surveys given to respondents. Smart PLS analysis method.

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Journal Info
Jurnal Riset Manajemen
Website

Abbrev

jurma

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...