Jurnal Pengabdian Kepada Masyarakat
Vol 3 No 2 (2024): Agustus 2024: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)

Pelatihan Dasar Digital Marketing Pada UMKM Desa Kambangan Kabupaten Tegal

Sonhaji (Unknown)
Anom Susetyo AN , Haries (Unknown)
Sudibyo , Toto (Unknown)
Fitriani , Rizki (Unknown)
Dwi Cahyani , Amelia (Unknown)
Nurkhayati (Unknown)
Lestari , Sri (Unknown)

Article Info

Publish Date
15 Aug 2024

Abstract

The development of industry 4.0 and digital transformation are currently the main keys to the movement of micro, small and medium enterprises (MSMEs) in Indonesia. However, they still face three complicated problems, namely the lack of digital literacy for marketing, the need for business capital and difficulties in logistics distribution. Market opportunities in the digital era appear to be increasingly open and will produce many benefits if only smart MSMEs transform to take advantage of digitalization trends. Digital marketing not only helps MSMEs increase sales, but also helps them build their brand, increase visibility and build better relationships

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Journal Info
Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

abdimas

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences Other

Description

Jurnal Pengabdian kepada Masyarakat (Abdimas) merupakan jurnal peer review yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang. Jurnal Abdimas diterbitkan dua kali dalam setahun pada bulan Februari dan Agustus. Jurnal ini memberikan ...