Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Vol 8 No 3 (2024): JULY-SEPTEMBER 2024

Strategi Pembuatan Konten Kreatif Brand Ambassador (Analisis Academic Branding Instagram Universitas Telkom)

Rahmaraina, Aliyah (Unknown)
Adim, Adrio Kusmareza (Unknown)

Article Info

Publish Date
01 Jul 2024

Abstract

Marketing orientation in educational institutions needs to be adjusted to the impact of globalization and innovative marketing strategies used by companies, especially through social media platforms such as Instagram. This research was conducted to analyze creative content creation strategies by Tanjidor (Telutizen Menjadi Ambassador) as Telkom University's brand ambassador in carrying out academic branding via Instagram. This research was carried out using descriptive qualitative methods and based on a case study on Instagram @telkomuniversity. The results of this research conclude that Tanjidor as the brand ambassador of Telkom University has succeeded in implementing creative strategies on Instagram social media by creating content that includes information and messages related to Telkom University in achieving the academic branding goals that have been set

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Journal Info
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Website

Abbrev

jtik

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), e-ISSN: 2580-1643 is a free and open-access journal published by the Research Division, KITA Institute, Indonesia. JTIK Journal provides media to publish scientific articles from scholars and experts around the world related to Hardware ...