Jurnal Bisnis Tani
Vol 9, No 2 (2023): Jurnal Bisnis Tani Volume 9 Nomor 2 Desember 2023

ANALISIS RESOURCE BASED VIEW USAHA PENGOLAHAN KOPI “UD. TYYANA COFFEE” DALAM MENCAPAI SUSTAINABLE COMPETITIVE ADVANTAGE

Tanjung, Yulia Windi (Unknown)



Article Info

Publish Date
18 Dec 2023

Abstract

Coffee is an export commodity as a source of foreign exchange, regional economic development and farmers’s income. UD. Tyyana Coffee is a coffee agribusiness Micro Small and Medium Enterprises. The aim of this study was to analyze the Resource Based View coffee processing business “UD. Tyyana Coffee” in achieving sustainable competitive advantage. Research methods are qualitative descriptive. Data analysis method uses a Resource Based View approach with the VRIO framework. The results of the study found that UD. Tyyana Coffee has the sustainable competitive advantage. Tangible resource in UD. Tyyana Coffee is ten resource that are sustaibanle competitive advantage, two resources are temporary competitive advantage, one resource is competitive parity, and two resources are competitive disadvantage. Intagible resources are fourteen resources are sustaibable competitive advantage and one resource is competitive disadvantage. While the results for the capabilities possessed are twelve capabilities are sustainable competitive advantage. 

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Journal Info

Abbrev

jbtani

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Jurnal Bisnis Tani (Bistan) merupakan majalah ilmiah yang terbit dua kali dalam setahun dibulan April dan Desember dan berisi artikel-artikel ilmiah dibidang sosial ekonomi pertanian dengan fokus pada kajian bidang agribisnis, ekonomi pertanian, komunikasi pembangunan pertanian dan pedesaan serta ...