Jurnal Informasi Pengabdian Masyarakat
Vol. 1 No. 4 (2023): November: Jurnal Informasi Pengabdian Masyarakat

Strategi Pengembangan Produk Roti Mestro (Roti M) untuk Menyasar Pangsa Pasar Baru

Khansa Islami (Unknown)
Muhizan Tamimi (Unknown)
Agung Winarno (Unknown)

Article Info

Publish Date
23 Nov 2023

Abstract

Micro, Small and Medium Enterprises (MSMEs) Roti Kopi Maestro operates in the food production sector located in Malang City. A number of challenges arise in business development efforts and industrial competition. To be able to overcome this, strategic planning is very important so that industrial operations can run effectively and efficiently. This research use desciptive qualitative approach. Data was obtained through interviews with business owners, employees, partners and consumers of Roti Maestro. The results of the analysis show that the market development strategy is the most relevant strategy formulation for surviving and creating new market shares

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Informasi Pengabdian Masyarakat
Website

Abbrev

jipm

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan ...