Journal of Economic and Social Empowerment
Vol. 4 No. 2 (2024): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT

Pendampingan Pengelolaan UKM Sandal Melalui Brand dan Packaging di Desa Nogosari Kabupaten Pasuruan

Wahid, Abdul (Unknown)
Nuriyanto (Unknown)
Dayat, M. (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

Alkopini is a small and medium enterprise engaged in the manufacture of hommade sandals with synthetic leather as the basic material. The purpose of this service is to help expand the market and increase the selling value in the market by introducing the brand more widely to the community in the Pasuruan Regency area. In this service method using SWOT analysis. The results of the service show an increase in the production of the Alkopini praduk from 15 pairs of sandals a day to 20 to 25 pairs of sandals a day. Through this community service, the service team helps expand the Alkopini sandal market by using brands and packaging with the aim of attracting more consumers and using the sandal products produced and increasing the selling value of each product produced.

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Journal Info

Abbrev

joesment

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economic and Social Empowerment (Joesment) focuses on community empowerment as a result of community service activities, which includes the development of applied science and technology in improving the socio-economic community and realizing sustainable ...