Non-Driving Related Activities Inside an Automated Vehicle Among Malaysia Passengers

Mohammad Izhar Sulaiman (Universiti Teknikal Malaysia Melaka, Malaysia)
Nidzamuddin Md Yusof (Universiti Teknikal Malaysia Melaka, Malaysia)
Juffrizal Karjanto (Universiti Teknikal Malaysia Melaka, Malaysia)
Muhammad Zahir Hassan (Universiti Teknikal Malaysia Melaka, Malaysia)
Syabillah Sulaiman (Universiti Tun Hussein Onn Malaysia, Malaysia)
Zulhaidi Mohd Jawi (Malaysian Institute of Road Safety Research (MIROS), Malaysia)
Khairil Anwar Abu Kassim (Malaysian Institute of Road Safety Research (MIROS), Malaysia)

Automotive Experiences
Vol. 6 No. 3 (2023)

The advancement of automotive technology has led to the development of automated vehicles. The trend of passengers performing non-driving-related activities during travel was expected to continue in the future of automated vehicles. It is essential to discover the type of activities that the users prefer to improve the interior design of an automated vehicle. Past studies show that every country has different preferred non-driving related activities. The main objective of this study is to collect data on preferred non-driving related activities, specifically by Malaysians, using online questionnaires. 293 respondents answered the questionnaires in six (6) months. As a result, the top three (3) non-driving related activities in Malaysia are listening to music, calling or texting, and interacting with others. In addition, the most preferred seating position as a passenger, the most suitable travel duration to perform non-driving related activities uninterrupted, and the preferred seating configuration of the automated vehicle were also discovered. The outcome of this study will add knowledge for designing better future automated vehicles suitable for Malaysian users.