Jurnal Manajemen DIVERSIFIKASI
Vol. 3 No. 4 (2023): Desember

Pengaruh Kualitas Layanan Dan Fitur Terhadap Minat Penggunaan Berkelanjutan Mobil Banking BRI Dengan Kepuasan Pengguna Sebagai Variabel Intervening (Studi Pada Mahasiswa Universitas Muhammadiyah Metro Pengguna M-Banking BRI)

Ratmono, Ratmono (Unknown)
Yateno, Yateno (Unknown)
Putri, Annisa Nanda (Unknown)



Article Info

Publish Date
05 Dec 2023

Abstract

Bank Rakyat Indonesia (BRI) presents a banking application called BRI Mobile (BRIMo).The use of the Mobile Banking application also encountered various obstacles including thequality of the services provided in the application and related to features that can meet theneeds of customers in conducting financial transactions. This study aims to determine theeffect of service quality and features on interest in sustainable use with user satisfaction asan intervening variable for students using BRI Mobile Banking at Muhammadiyah MetroUniversity. The research design is quantitative research or verification research. Thevariables in this study are service quality, features, satisfaction and interest in continuoususe. The population and sample of the study were students of the Management StudyProgram, Faculty of Economics and Business, University of Muhammadiyah Metro Batch2018 with the number of samples taken as many as 68 students. Data collection techniquesusing questionnaires. The analytical tools used are data quality analysis and Path Analysiswith the SPSS program. The results showed that service quality, features and satisfactionpartially had a positive and significant effect on the interest in sustainable use. Satisfactiondoes not significantly increase the effect of service quality and features on interest insustainable use.

Copyrights © 2023






Journal Info

Abbrev

diversifikasi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...