Jurnal Manajemen DIVERSIFIKASI
Vol. 4 No. 2 (2024): Juni

Pengaruh Kemampuan Psikis Dan Psikologis Serta Lingkungan Sosial Dan Non Sosial Terhadap Peningkatan Penjualan Pada Karyawan Metro ACC Di Kota Metro

Kuncoro Budi Riyanto (Unknown)
Nina Lelawati (Unknown)
Fadhil Ilham (Unknown)



Article Info

Publish Date
12 Jun 2024

Abstract

Sales in the marketing process within a company is an important factor for a company, because failure to sell goods will result in the development of the company in the future. For this reason, companies must try to find the right strategy in order to survive and be able to meet the goals to be achieved by the company in the form of maximum profit by increasing sales. This study aims to determine the influence of psychic abilities, psychological, social and non-social environment together on increasing sales of employees at Metro ACC Metro City. The research design is quantitative research or verification research. The method used in this research is the ability of psychic, psychological, social and non-social environment as well as increasing sales. The population and research sample were all employees at Metro ACC Metro City with a total sample taken of 30 people. Data collection techniques using a questionnaire. The analytical tool used is data quality analysis and Multiple Linear Regression with the SPSS program. The results showed that psychic abilities, psychological abilities and the social environment had a significant effect on increasing sales, while the non-social environment had no significant effect on increasing sales. Simultaneous test results show the ability of psychic, psychological, social environment and non-social environment together have a significant effect on increasing sales.

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Journal Info

Abbrev

diversifikasi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...