Jurnal Manajemen DIVERSIFIKASI
Vol. 4 No. 3 (2024): September

Pengaruh Media Sosial, Keterampilan Dan Kreativitas Berwirausaha Terhadap Keberhasilan Usaha Pada UMKM Kopi Di Bondowoso

Duwi Antoro (Unknown)
Eko Budi Satoto (Unknown)
Wenny Murtaliningtyas (Unknown)



Article Info

Publish Date
12 Sep 2024

Abstract

Entrepreneurship is the effort to discover, develop, and combine innovations,opportunities, and better ways to enhance value in life. Entrepreneurial success occurswhen entrepreneurs experience improvement from previous outcomes and are part ofefforts involving all activities to demonstrate that they have achieved what they haveachieved. Numerous internal and external elements that influence the success and failureof businesses. The purpose of this study is to determine whether entrepreneurial skills,social media skills, and entrepreneurial creativity affect the success of coffee SMEs inBondowoso. Quantitative research was used. This study involved 67 respondents. UsingSPSS version 26, multiple linear regression analysis was performed. The coefficient ofdetermination test showed that entrepreneurial skills, social media skills, and creativityinfluence business success by 57.4%. The t-test results showed that entrepreneurial skills,social media skills, and entrepreneurial creativity have a significant influence on thesuccess of coffee SMEs in Bondowoso

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Journal Info

Abbrev

diversifikasi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan ...