<![CDATA[This study aims to explore how factors such as price, brand, and product quality can influence smartphone purchasing decisions. The method used in this study is a quantitative method. This study conducted a survey with a sample of users or consumers who purchased smartphones at the Kirana Smartphone Store. Data were collected through a questionnaire that assessed consumer perceptions of price, brand, and product quality that influence smartphone purchasing decisions. The results of the study showed that price had a negative and significant effect on purchasing decisions. Based on the results of the t-test and significance value, it is known that the Price Variable (X1) is indicated by a calculated t-value of -3.499> t-table - 1.998 and a significance value of 0.001 <0.05. In addition, based on the results of the t-test and significance value, it is known that the Brand Variable (X2) is indicated by a calculated t value of 2.245> t-table 1.998 and a significance value of 0.002 <0.05. So it can be concluded that the brand variable has a positive and significant effect on purchasing decisions. Meanwhile, the product quality variable cannot influence consumer purchasing decisions. This is based on the results of the t-test and the significance value is known that the Product Quality Variable (X3) is indicated by a calculated t value of 0.689 < t-table 1.998 and a significance value of 0.000 > 0.05. Thus, the Product Quality variable is stated to have no influence on Purchasing Decisions.]]>
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