MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Faktor Yang Mempengaruhi Keputusan Pembelian Pada Toko Sepatu Bata Palembang

Nicholas, Nicholas (Unknown)
Elizabeth, Sri Megawati (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The aim of this research is To partially and simultaneously analyze the influence of promotion and price on consumer purchasing decisions at the Bata Shoes Store in Palembang. The method used for data collection was by distributing questionnaires with a Likert scale, with a total of 373 respondents. The type of research used is descriptive. The sampling technique uses nonprobability sampling using a purposive sampling method with the help of SPSS 23 software, for Windows. The results of this research show that the partial test (t-test) of the promotion variables and price have a positive and significant effect on purchasing decisions. Simultaneous Test proves that the independent variables are promotion and price have an effect on the dependent variable, namely purchasing decisions.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...