MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Citra Merek Dan Emosional Terhadap Kepuasan Konsumen Di Emilia Hotel Palembang

Veronia, Veronia (Unknown)
Juwita, Ratna (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The purpose of this research was conducted to find out of brand image, service quality, emotional, and price on customer satisfaction at Emilia Hotel Palembang partially and simultaneously. Hotel Palembang partially and simultaneously. The sample from this research was 340 consumers who stayed at the Emilia Hotel Palembang. The research results stated that brand image and emotions had a positive and significant partial and simultaneous effect on consumer satisfaction.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...