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All Journal MDP Student Conference
Veronia, Veronia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Citra Merek Dan Emosional Terhadap Kepuasan Konsumen Di Emilia Hotel Palembang Veronia, Veronia; Juwita, Ratna
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7404

Abstract

The purpose of this research was conducted to find out of brand image, service quality, emotional, and price on customer satisfaction at Emilia Hotel Palembang partially and simultaneously. Hotel Palembang partially and simultaneously. The sample from this research was 340 consumers who stayed at the Emilia Hotel Palembang. The research results stated that brand image and emotions had a positive and significant partial and simultaneous effect on consumer satisfaction.
Co-Authors Ratna Juwita