MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Kualitas Produk, Kualitas Pelayanan Terhadap Keputusan Pembelian Di Foodcourt Le Garden PIM

Vinanda, Vinanda (Unknown)
Juwita, Ratna (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This research aims to see the effect of product quality and service quality on purchasing decisions at the Le Garden Palembang Indah Mall food court partially and simultaneously. The sample of this research is consumers who buy at the Le Garden Palembang Indah Mall Food Court totaling 398 respondents. Data analysis techniques use instrument feasibility tests, linear regression analysis, hypotension tests, R2 tests. This data was processed using IBM SPSS 25 software. The results of this research state that product quality and service quality have a partial and simultaneous positive and significant effect on purchasing decisions.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...