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Pengaruh Kualitas Produk, Kualitas Pelayanan Terhadap Keputusan Pembelian Di Foodcourt Le Garden PIM Vinanda, Vinanda; Juwita, Ratna
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7437

Abstract

This research aims to see the effect of product quality and service quality on purchasing decisions at the Le Garden Palembang Indah Mall food court partially and simultaneously. The sample of this research is consumers who buy at the Le Garden Palembang Indah Mall Food Court totaling 398 respondents. Data analysis techniques use instrument feasibility tests, linear regression analysis, hypotension tests, R2 tests. This data was processed using IBM SPSS 25 software. The results of this research state that product quality and service quality have a partial and simultaneous positive and significant effect on purchasing decisions.
Organizational Citizenship Behavior (OCB) Ditinjau Dari Big Five Personality Pada Karyawan Gen Y di Instansi Z Elvinawanty, Rianda; Vinanda, Vinanda; Stephanie, Stephanie; Prapanca, Cherin; Syamantha, Arbana
JURNAL PENELITIAN PENDIDIKAN, PSIKOLOGI DAN KESEHATAN (J-P3K) Vol 5, No 1 (2024): J-P3K APRIL
Publisher : Yayasan Mata Pena Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/j-p3k.v5i1.299

Abstract

Penelitian ini mengungkap relasi Big Five Personality dengan Organizational Citizenship Behavior (OCB) pada karyawan Gen Y di PT Z. Hipotesis mayor menunjukkan hubungan antara Big Five dan OCB, dengan lima hipotesis minor mengaitkan empat dimensi Big Five Personality - extraversion, agreeableness, conscientiousness, dan openness - dengan OCB. Hipotesis kelima menegaskan hubungan negatif neuroticism dengan OCB, menyiratkan semakin rendah neurotisisme, semakin tinggi OCB, dan sebaliknya. Metode penelitian menggunakan purposive sampling dengan 105 karyawan PT Z. Data dari skala OCB (26 item) dan Big Five Personality (24 item) dikumpulkan dan dianalisis secara kuantitatif dengan IBM SPSS versi 25. Hasilnya, Anareg = 8.354, p = 0.00 (p 0.05), hipotesis mayor diterima.Analisis data menunjukkan hubungan positif extraversion (r = 0.243, p = 0.000), conscientiousness (r = 0.267, p = 0.037), dan openness to experience (r = 0.393, p = 0.013) dengan OCB. Namun, neuroticism menunjukkan hubungan negatif (r = 0.029, p = -0.138). Agreeableness tidak berhubungan dengan OCB (r = 0.179, p = 0.167), hipotesis ditolak. Sumbangan Big Five Personality terhadap OCB adalah 42.6%, sisanya (57.4%) dipengaruhi faktor lain. Studi ini mengkonfirmasi relasi dimensi Big Five Personality dengan OCB pada karyawan Gen Y di PT Z.