MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Mebel Alumunium Toko Ical

Saputra, Mohamad Dimas Arya (Unknown)
Megawati, Megawati (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

Tujuan penelitian ini adalah untuk apakah kualitas produk dan harga berpengaruh terhadap minat beli di Toko Ical. Responden yang menjadi subjek penelitian adalah calon pelanggan Toko Ical, dengan jumlah sampel 220 responden. Dari hasil penelitian, dapat dilihat bahwa kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap minat beli di Toko Nanda Ical, baik secara parsial maupun secara simultan.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...