MDP Student Conference
Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024

Pengaruh Motivasi Dan Sikap Terhadap Keputusan Pembelian Mobil Toyota Fortuner Di Kota Palembang

Putri, Frans Siska Chandra (Unknown)
Megawati, Megawati (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This research aims to determine the influence of motivation and attitudes on the decision to purchase a Toyota Fortuner car in Palembang City. The sample in this research was 194 consumers who bought a Toyota Fortuner car in Palembang City. The research method used in this research is a quantitative method. Determination of the sample using the purposive sampling method. The type of data used is primary data and the analysis method used is multiple linear regression with SPSS version 23. The results of this study show that motivation and attitude variables have a positive and significant effect on the decision to purchase a Toyota Fortuner car in Palembang City.

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Journal Info
MDP Student Conference
Website

Abbrev

msc

Publisher

Universitas Multi Data Palembang

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as ...