Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal MDP Student Conference
Putri, Frans Siska Chandra
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Motivasi Dan Sikap Terhadap Keputusan Pembelian Mobil Toyota Fortuner Di Kota Palembang Putri, Frans Siska Chandra; Megawati, Megawati
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7467

Abstract

This research aims to determine the influence of motivation and attitudes on the decision to purchase a Toyota Fortuner car in Palembang City. The sample in this research was 194 consumers who bought a Toyota Fortuner car in Palembang City. The research method used in this research is a quantitative method. Determination of the sample using the purposive sampling method. The type of data used is primary data and the analysis method used is multiple linear regression with SPSS version 23. The results of this study show that motivation and attitude variables have a positive and significant effect on the decision to purchase a Toyota Fortuner car in Palembang City.
Co-Authors Megawati -