JURNAL ECONOMIA
Vol. 20 No. 1 (2024): February 2024

The Role of E-Satisfaction in Influencing Online Repurchase Intention on Marketplace Sites in Indonesia

Chaniago, Bunga (Unknown)
Alfansi, Lizar (Unknown)
Ekaputri, Seprianti (Unknown)
Hardi, Effed Darta (Unknown)



Article Info

Publish Date
28 Feb 2024

Abstract

AbstractThis study aims to see whether the e-satisfaction variable can have a mediating effect on e-service quality and perceived ease of use on online repurchase intention on marketplace sites. The consumers on the marketplace website were provided with online questionnaires as part of the research method. A total of 268 respondents were gathered. The data were then analyzed utilizing LISREL 8.70 software. The results revealed that e-satisfaction could partially mediate between e-service quality and online repurchase intention and could fully mediate between perceived ease of use on online repurchase intention. The implication is that marketplace sites need to improve e-satisfaction through e-service quality, which is continuously improved and provides easy-to-understand features for consumers; thus, it can encourage the desire to repurchase products/services on the marketplace site.  Keywords:E-Service Quality, Perceived Ease of Use, E-Satisfaction, Online Repurchase Intention, Marketplace

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Journal Info

Abbrev

economia

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Economia (JECO) is published by Faculty of Economics, Yogyakarta State University. It publishes theoretical or research manuscripts related to 1. Economics 2. Accounting 3. Management 4. Business 5. Entrepreneurship, and 6. ...