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Hardi, Effed Darta
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Economics, Econometrics & Finance

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The Role of E-Satisfaction in Influencing Online Repurchase Intention on Marketplace Sites in Indonesia Chaniago, Bunga; Alfansi, Lizar; Ekaputri, Seprianti; Hardi, Effed Darta
Jurnal Economia Vol. 20 No. 1 (2024): February 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i1.40615

Abstract

AbstractThis study aims to see whether the e-satisfaction variable can have a mediating effect on e-service quality and perceived ease of use on online repurchase intention on marketplace sites. The consumers on the marketplace website were provided with online questionnaires as part of the research method. A total of 268 respondents were gathered. The data were then analyzed utilizing LISREL 8.70 software. The results revealed that e-satisfaction could partially mediate between e-service quality and online repurchase intention and could fully mediate between perceived ease of use on online repurchase intention. The implication is that marketplace sites need to improve e-satisfaction through e-service quality, which is continuously improved and provides easy-to-understand features for consumers; thus, it can encourage the desire to repurchase products/services on the marketplace site.  Keywords:E-Service Quality, Perceived Ease of Use, E-Satisfaction, Online Repurchase Intention, Marketplace
Co-Authors Alfansi, Lizar Chaniago, Bunga Ekaputri, Seprianti