J-MAS (Jurnal Manajemen dan Sains)
Vol 9, No 1 (2024): April

The Influence of Product Quality, Product Design, and Brand Image on Purchase Decisions for Viva Cosmetic Products in Batam

Marcelina, Marcelina (Unknown)
Saputra, Asron (Unknown)

Article Info

Publish Date
24 Apr 2024

Abstract

In today's advanced era, many from various circles, especially among young people who are currently very concerned about their appearance to look neat, and attractive, especially for women whose lives are related to beauty and beauty in themselves. The business world in the beauty sector is experiencing a fairly rapid increase, as a result of the high number of purchases in the world of beauty, all companies in the beauty sector are competing to create attractive products and have the attractiveness to be able to encourage consumers to purchase these products.

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Journal Info
J-MAS (Jurnal Manajemen dan Sains)
Website

Abbrev

jmas

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance Social Sciences

Description

J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel ...