Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER

Pengaruh Broadcasting Youtube Terhadap Minat Wisatawan Berkunjung di Pantai Parangtritis Bantul DIY

Yuliantoharinugroho, Yuliantoharinugroho (Unknown)
Subandi, Subandi (Unknown)
Rofik, Mochamad (Unknown)
Fadilah, Khaeratul (Unknown)



Article Info

Publish Date
07 Dec 2023

Abstract

The aim of this research is to determine the influence of YouTube broadcasting on tourists' interest in visiting Parangtritis Beach, Bantul Regency, DIY. This research is a type of quantitative research and data collection techniques use questionnaires, observation, literature study and documentation. The population of this research is the number of visitors to Parangtritis Beach in 2022 who have seen broadcasts related to Parangtritis Beach on the social media accounts of the Bantul Regency Tourism Office. Sample selection was carried out using purposive nonprobability sampling. The sample used was 100 tourists. The research results show that YouTube broadcasting has a significant effect on tourists' interest in visiting Parangtritis Beach with a t count of 6.890, significance 0.000 0.05.

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Journal Info

Abbrev

jimbi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and ...